In my Social Media course at UNM we learned about the Albuquerque Public Schools (APS) recent social media crisis on Superintendent Winston Brooks and his degrading tweets towards another person. I believe Winston Brooks was not rational as a person and in social media but in general, the lack of awareness is HUGE on social media and the Internet. Someone’s personal image, company’s image, and relationships can be ruined in a matter of second by simply having the wrong wording in a message. My advice is simple and realistic if you are working on your own image.
To begin, if you are unfamiliar with a tool, research it or take a workshop on it. The Internet helps us hold millions of pages of information right at our fingertips. UTILIZE IT! The more knowledge you have the less errors you will make. The uneducated users make up most of the obscene or poorly outlined sites.
Second, make sure there is a social media specialist at the company. They should be in charge of sending our messages so there are little discrepancies between ideals. Brooks should not have been writing without approval and it could have avoided the situation all together.
Finally, companies should revamp their systems on training social media professionals. There are few well-trained people in these areas so there is no cycle of communication on subjects. A thorough process of evaluation of professionals and the way the posts are made is hard to make but very beneficial in the end because there is rules to fall back. If someone mistweets and needs to know how to respond appropriately, the process is a backbone of the social media outlet for that company. The person who makes a mistake, like Brooks, should be able to stand up for their words on the site they were using.
While it may seem complicated at first, I suggest three simple actions to have a successful company with social media. First research what site you are promoting on to know why and how to use I in the first place. Second and third go hand-in-hand because I believe a company needs a specialist who has a solid system of how to use social media to be successful.
Let me know these tips work out for you!
Serendipity: one of my favorite words for its pure result. According to Dictionary.com Serendipity is, “an aptitude for making desirable discoveries by accident, good fortune, or luck.” I believe this is the feeling many people get one something important in their life goes just right and they have no explanation for it. I know that it how I have been lucky enough to have high school memories with no regrets, and the force was at work when I met my boyfriend. Besides that, the statement I hear most often is that some jobs or careers just “fell” into someone’s lap. Now that I will officially have my degree in communication, I know that a work of fortune might be in the works for myself.
When I started college, all I knew was that I enjoyed working with people. Later on I wanted to implement my skills as an anchor on the local news. In fear that I would get too tied down, I made my major more broad. However, after eventually applying and not getting into UNM School of Law, I have realized that there are many opportunities as a major in communication to get involved in the community. Olivet College in Michigan lists thirteen categories amongst hundreds, including law, healthcare, and theater that would be a good fit. I was overwhelmed thinking what I would do with so many options, but former newscaster, of 30 years, Dianne Anderson came into my current part time job and made me excited again. It seemed like fate or an act of serendipity. So, I decided to research the ideal skills to work on the news.
In the article, “How to Get Your First News Job,” by Ike Pigott on http://www.tvjobs.com, he gives a list of ten qualities to get your name in the news. Three aspects that really stood out to me are to network, be flexible, and be humble. I know that I already took up on networking by making a point to talk to Anderson when she came in my work but I also plan to visit the local news stations and turn in my resume. The hours might not be ideal in the beginning so I plan to be flexible with my current job, and if I’m offered one from them I will focus solely on that not juggling two positions. Finally, I know that being humble is very important when you are broadcast across the television. Nonverbal body language is very evident when you are being magnified by a camera and I will be sure to be confident and “humanize” any broadcasts I make in order to get experience for applying for internships.
Overall, I have learned that small accidents can lead to a prosperous future and I hope the same can happen for you.
One area of my life I have taken for granted recently is the joy of listening to music. It never had occurred to me I had even stopped. After moving several times I took cd’s out of my car, stopped the radio, and even gave up on my extensive list of Pandora radio stations. What I did no realize is how much music helps people with everyday tasks of life. Music can be heard when you are driving somewhere, relaxing, or as a background at a party but it helps with your mental state in more ways than one. For this reason, I have brought music back into my life. Music is important to my future because it is relaxing in rough times, and gives me a broader perspective of different cultural values.
It has been hard on me trying to wrap up one chapter of my life and music gives me an uplifting beat to motivate me to drive to school. A lot of people do not even know how much a simple mix tape can perk up a person’s mood. For example, I found old cd’s my friends had made me in high school. These songs brought back memories of fun times and made the moment I was listening to them even better. However, music is not only made to help influence a person’s mood. It also gives us a sense of culture.
Not everyone listens to the same type of music. There can be anything from reggae, to pop, to hip hop, or rock. The list goes on forever. Since I am obtaining a major in communication it has been interesting comparing what different music means to different people.
Recently, I had the opportunity to watch some Christian Rock bands because some of my friends were interested in them. I am happy to try new things but I was reluctant to go because I never had listened to that genre before. I definitely had my doubts but after the concert I was impressed at how modern their style was but also that their words had powerful meaning behind them. I really liked that the focus on gaining strength from independence and others. Before listening, I would have never known the values of this culture.
I look forward to experiencing more different types of music after graduating to broaden my knowledge of music cultures. Try listening to Benjah! I was skeptical but I have grown to enjoy his beat and powerful message.
Since last September I have learned a lot about how to work in the women’s retail store called White House|Black Market (WHBM). I began as an associate working about 10 hours a week. I acquired skills in talking with strangers, and being a close listener for women in need of a second opinion. You also work on women’s differing styles, and how to gain a strong network of shoppers in our community.
I was promoted to Sales Lead in January. In this position I learned how the operational side of the brand. We work on training associates and how to keep statistics at our goals. These statistics are based off of how much we sell in each transaction, how many women that come in the store purchase an item, and how high the total price is per transaction. If this does not seem stressful, I bet you cannot even imagine the responsibilities of learning how to be a manger of your boutique such as this.
Now that I am graduating, I have the opportunity to take on a higher position called Assistant Store Manager. The position seemed daunting at first but after researching and reviewing a few sites I learned that running a business does have a basic foundation.
I was most intrigued by two points in Devlin Smith’s article called 10 Insider Tips for Retail Success. First, I like her section on “keeping a store theme.” WHBM makes it a point for women to “feel beautiful” and I highly support that value. Smith believes that this theme should be able to expect to see the theme throughout the store. Whether is be the associates dressing in the brand or types of products displayed, keeping a theme helps create loyal customers who return for the unique theme of the store.
The second tip that seemed true to our brand is that the “customer is key to a successful business”. Every day we are expected to conduct tasks that improve the visual of the store. However, our main concern is always the customer, or as we call her “Sydney.” Sydney is always number one in our values. That means we must drop our tasks to work with her. Even is she is not buying it is good to make the social connection because working in a boutique such as this requires trusting relationships rather than a harsh environment where women think they are just being persuaded to give up their money.
If you get a chance check out Smith’s article http://www.entrepreneur.com/article/76368 or Ruth Fine’s notes on AZ Central about what all boutiques have in common at http://yourbusiness.azcentral.com/successful-boutiques-common-13774.html.