A Road Less Traveled

After not getting accepted in UNM School of Law, I was a little discouraged. My biggest concern was that for the first time in my life I did not know my next step. As more days passed I realized how fortunate I am to be getting an undergraduate degree of Arts in Communication and Spanish. So today, I want to give you all a little intro to another job opportunity I am looking at with this type of educational background. This career is called Public Relations.

I started off with the question, “what is public relations?” Award winning marketing and PR consultant, Al Laughtenslager has a great article called “Why You Need PR” on entrepreneur.com. He states that according to Public Relations News, “public relations is the management function which evaluates public attitudes and identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.” This may seem like a bunch of “mumbo-jumbo” at first but it is because the job has a lot of different ways that it can be executed. I really like that Laughtenslager touches on each of these opportunities. Anything from public affairs to crisis communication is the place where a public communications consultant is needed. Some tasks involve executing are writing a press release, managing media contacts at an event, or lobbying.

The most interesting part of his article is that these jobs are influencing the public. I really enjoy being around people and as a communication major I think this would be a great fit for someone who understands how to appeal to others. He mentions that public relations is influencing the public and telling a good story just like we do in the UNM Social Media class. If there is anything I have learned from that class it is to write a creative piece with your target audience in mind. Laughtenslager even suggests changing the name to TMR or Target Market Relations since it relies so heavily on your audience.

If you have ever heard of big brands like Nike, or Harry Potter you can thank a public relations specialist. The biggest take home here is that they market a strategy to create a successful brand. I do not know about you but after hearing a small background on the career, public relations might be where I want to be.

Check out this additional site on 5 simple tips on starting your business as a PR consultant.

http://www.forbes.com/sites/yec/2013/05/23/five-simple-pr-tips-for-your-new-business/

Why You Need PR-http://www.entrepreneur.com/article/65672

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