YOU!

After starting HM: Fancy&Fresh at the beginning of the school semester, I was not sure what to expect. Our target audience became one of the most important aspects of creating a successful blog. My goal is still to focus on life improvement tips for women who are emerging into the professional world because in the future I want to create a community of woman who are willing to help each other be well rounded and happy. After reviewing a PowerPoint for the UNM Social Media class on Developing Your Social Media Plan, I have decided that I still have a lot of work to do if I want to make this blog more appealing.

 To begin, I have begun to analyze how my WordPress account has been doing through the website’s own analysis statistics. I have posted 15 times in the course of the semester, with only 35 views and 1 comment. The best ever was 7 views on one post for “Hug in a Cup.” This makes me feel like I need to expand where I am promoting my site, not change the content. I believe this class has been our main target audience since we are experimenting together. Not everyone in the class is my demographic. For this reason I believe it has been hard to maintain constant communication with readers.

 If I were to continue this blog I would promote the intro video link I made on Facebook, Twitter, and Instagram since those are primarily the sites that my friends and group of professional women view regularly. I love connecting with women who are trying to become better people so I know that the mission of my blog has passion behind it. I envision this blog to be most helpful in getting women involved in the job market but also enjoying themselves.

 Too many times we are caught up in the responsibilities of life. My audience will feel like this blog is an outlet and place where they can relax and still be productive. Ultimately, I hope this is a great segue into a career for myself in either the news or as a public relations consultant.

A Road Less Traveled

After not getting accepted in UNM School of Law, I was a little discouraged. My biggest concern was that for the first time in my life I did not know my next step. As more days passed I realized how fortunate I am to be getting an undergraduate degree of Arts in Communication and Spanish. So today, I want to give you all a little intro to another job opportunity I am looking at with this type of educational background. This career is called Public Relations.

I started off with the question, “what is public relations?” Award winning marketing and PR consultant, Al Laughtenslager has a great article called “Why You Need PR” on entrepreneur.com. He states that according to Public Relations News, “public relations is the management function which evaluates public attitudes and identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.” This may seem like a bunch of “mumbo-jumbo” at first but it is because the job has a lot of different ways that it can be executed. I really like that Laughtenslager touches on each of these opportunities. Anything from public affairs to crisis communication is the place where a public communications consultant is needed. Some tasks involve executing are writing a press release, managing media contacts at an event, or lobbying.

The most interesting part of his article is that these jobs are influencing the public. I really enjoy being around people and as a communication major I think this would be a great fit for someone who understands how to appeal to others. He mentions that public relations is influencing the public and telling a good story just like we do in the UNM Social Media class. If there is anything I have learned from that class it is to write a creative piece with your target audience in mind. Laughtenslager even suggests changing the name to TMR or Target Market Relations since it relies so heavily on your audience.

If you have ever heard of big brands like Nike, or Harry Potter you can thank a public relations specialist. The biggest take home here is that they market a strategy to create a successful brand. I do not know about you but after hearing a small background on the career, public relations might be where I want to be.

Check out this additional site on 5 simple tips on starting your business as a PR consultant.

http://www.forbes.com/sites/yec/2013/05/23/five-simple-pr-tips-for-your-new-business/

Why You Need PR-http://www.entrepreneur.com/article/65672

Watch & Listen

I do not know about you all but I am getting worn out with school. That means that I am constantly looking for outlets to enjoy myself. Today, I have two suggestions for you.

  1. Watch
  2. Listen

First, I highly suggest checking out sights like Netflix and Hulu. They are wonderful sources for on demand access of our favorite shows in their complete series. While this can be addicting, my favorite part is that you do not miss any part of what is going on like keeping track of airdates and recording on VHS in the past.

Right now, I am hooked on the 2003-2007 drama, The O.C., created by Josh Schwartz. The O.C. is a about a teen, Ryan Atwood and his journey in finding a family into the wealthy society of Newport Beach after a troubled background. Ryan is adopted by the huge Newport Socialites, the Cohens, who connect him to a new love interest Marissa Cooper. While the themes may seem typical on paper, the show is nothing short of it’s drama category. Every topic from secrets, love, sex, drugs, money, and friendship are covered throughout the four seasons. I cannot get enough of the high school power team of Ryan, Marissa, Summer, and Seth. I recommend checking out this series if you want to reminisce to the times of the early 2000s when the Cali lifestyle was all the rage. It is a huge motivation for me to get through my homework and reward myself with an episode.

Check out the trailer below!

Additionally, I suggest checking out listening to music sites like Pandora and Spotify. I was shocked to hear that my dad had never heard of these sites before today. Pandora is a free radio music stream founded in 2000 with songs that play in any genre you type in the search engine. This free service is a great way to keep a fun, soothing, or upbeat atmosphere in between study sessions. My favorite station happens to be 90s right now. It is a great addition to the vibe I am feeling with The O.C. A similar site that I think is even better is Spotify. This newer website can also be accessed from a variety of devices like Pandora since it is an app. You can search a majority of music for free and add it to playlists to play under WiFi. I absolutely adore that I can get music for free without a struggle. Although you cannot add it to an iPod, you can upgrade both sites to premium and get full access features. If you are looking for something to listen to, try The Sign by Ace of Base that I featured below. It brings me straight to summertime.

Happy Easter all!

-H

Graduation here we come

Hello all! I do not know about you, but I am getting that itch for summer. One reason it might be even worse this year is I am graduating with my Bachelor Degree in Arts. So today, my focus is tips for graduation and beyond.

Lets start with the nitty gritty. Once you are done with your degree, what is the next step. Resumes, cover letters, and most importantly interviews are a few experiences postgraduates will see in the coming months.

If you check out http://www.levo.com by Social Media Specialist Sarah Mitus, she has a really positive article on “simple and sweet” reminders during an interview.

Interview Checklist:

  1. Research the company
  2. Know who you’re meeting with
  3. Practice answers to typical questions***
  4. Bring copies of your resume
  5. Have your references handy
  6. Wear a professional, yet appropriate, outfit
  7. Know where you’re going
  8. Arrive 15 minutes early
  9. Firm handshake
  10. Don’t forget to smile

My top three tips from her list of ten are to research the company, dress professional, and do not forget to smile! These are important to me because I want to be able to go into a workplace knowing what I am applying for. Not only will you feel better, but the company will be impressed with your knowledge of where you could potentially work. Second, your appearance is a HUGE factor in meeting someone. It is not always necessary to dress professional depending on the job, but I suggest being over dressed rather than underdressed so that the employers know you are serious about the position. Finally, do not forget to be yourself and enjoy it! You might be a little anxious but you ways to combat this are beta-blockers like bananas.

If you are feeling a little senioritis maybe some crafting with your graduation keepsakes is where your focus is now. One example is putting your tassel in a clear ornament for preservation.

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However, my favorite is the graduation shadow box pictured below.

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You have so many options! Adding announcements, your stole and cap are to special and can help keep your keepsakes in one place.

Finally, one craft I know I will be working on is decorating my cap. Can anyone guess what I will put on it?! Post your comments below and I will put my cap up in the coming weeks. Here are some examples on Buzzfeed.com http://www.buzzfeed.com/kierawrr/28-creative-graduation-caps-4gx1

Cheers class of 2014. You can make it 4 more weeks!

-H

A hug in a cup

Hello Monday. The most dreaded day of the week. Those of you gals still in college are starting to see the light at the end of the tunnel towards graduation! I know I am antsy for relaxation and all the beautiful sunny days that summer brings.

So today I have a small remedy that is better for you than sulking.

KEEP CALM AND DRINK SOME TEA.

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Tea is by far one of my top indulgences and the good news is it is also good for you. First, lets look at what options you have to drink and review their benefits. Then I will overview some cute crafts with one of the world’s most popular drinks.

There are a HUGE variety of types of tea in the world but I am looking at 3 of the 6 healthy types from realsimple.com. by Amanda Pressner.

http://www.realsimple.com/health/nutrition-diet/healthy-eating/types-of-tea-00100000068566/index.html

  1. Black tea (my favorite!)- Black Tea is makes up nearly 75% of tea that is used globally. It is made from Camellia sinensis plant and contains the most caffeine with 40 milligrams compared to coffee with 50-100.

BENEFITS?- Antioxidents help lower cholesterol and reduces risk of stroke by 21%.

  1. Green tea- This more delicate tea than black, has leaves dried and is heated before fermentation.

BENEFITS?-Antioxidents help prevent cancer and heart disease.

  1. White tea-Mildly flavored and picked when they are young this tea has only 15 grams of caffeine.

BENEFITS?-A fellow multitasker, white tea helps with cardiovascular problems, cancer fighting benefits, and assists with glucose tolerance for those with diabetes.

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One little, fun fact is that loose tea leaves contain more antioxidants than in bags because they are less processed so I hope you take the opportunity to try some either by making it yourself or checking out a local tea room.

I give my highest recommendation to St. James Tea room in Albuquerque, NM. Established in 1999 by Licensed Tea Constulatant, Mary Alice Higbie, this quaint shop contains wonderful tea products and provides a space for groups to sip in a quiet, cozy place.

You can find them everywhere. Check it out!

Blog-http://stjamestearoom.com/wp/?page_id=67

Sign up for email newsletter-stjamestearoom.com

Facebook-https://www.facebook.com/StJamesTearoom

Event photos on Flickr-https://www.flickr.com/photos/stjamestearoomabq/sets/

Videos on YouTube-http://www.youtube.com/user/StJamesTearoom?feature=watch

Pinterest-http://www.pinterest.com/stjamestearoom/

Twitter– @StJamesTearoom

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Finally, if you try it and like it, I have two great crafting ideas! A link to a site I found on Pinterest to make your own tea bags is listed below as well as sample DIY mugs to drink your tea in.

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http://tabithaemma.com/?s=teabags

Hope this helps get you through the Monday blues!

-H